Kuo: Expectation That Apple Intelligence Will Drive iPhone 16 Sales 'May Be Too Optimistic'
Apple does not appear to have increased iPhone 16 orders despite reports to the contrary, according to Apple analyst Ming-Chi Kuo. Kuo cites recent earnings reports from Apple suppliers TSMC and Largan as evidence.
TSMC recently said that it did not see an increase in unit growth, while Largan said that orders for high-end models in 2024 are similar to last year. Kuo believes that Apple's iPhone 16 orders for the second half of 2024 are around 87 million units, which is lower than the 91 million iPhone 15 units that Apple ordered in 2023.
Kuo said that certain suppliers may have been asked to increase production, but that may be related to "specific reasons within individual industries or components."
He suggests that expectations that Apple Intelligence will drive iPhone 16 sales "may be too optimistic" as the feature is available in U.S. English only.
The launch of Apple Intelligence is generally considered to be the reason for the increase in iPhone 16 orders. However, Apple Intelligence will only be available in Beta for US users in 2H24, and Apple Intelligence Siri only supports English. Regardless of whether Apple Intelligence alone can drive replacement demand (which is another big topic), the expectation that consumers will buy the new iPhone 16 for the Beta version of Apple Intelligence in 2H24 may be too optimistic.
Earlier this month, Bloomberg suggested that Apple was counting on the iOS 18 AI features to boost iPhone shipments by 10 percent in 2024. Apple Intelligence requires an iPhone 15 Pro or later, so customers with an older iPhone will need to upgrade to the iPhone 16 to get the technology.
Apple Intelligence includes a long list of new capabilities, including Writing Tools for proofreading, polishing, and summarizing text, Image Playground for generating images, and Genmoji for creating custom emoji. Apple Intelligence will also be used to overhaul Siri, but the new Siri functionality isn't slated to launch until 2025.
So far, Apple has not established an AI deal for Chinese consumers, and Apple Intelligence will also not be coming to the European Union when iOS 18 launches.
Popular Stories
Apple typically releases its new iPhone series in the fall, and a possible September 10 announcement date has been floated this year, which means we are just one month away from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design...
Apple's M3 MacBook Pro is seeing multiple high value discounts on Best Buy and Amazon today, with up to $1,000 off select models. This includes a new all-time low price on the entry-level M3 512GB 14-inch MacBook Pro at $1,299.00, down from $1,599.00, and a massive $1,000 discount on the high-end 16-inch model exclusively for Best Buy members. Note: MacRumors is an affiliate partner with Best...
Multiple rumors have suggested that the iPhone 16 models are going to have an all-new button that's designed to make it easier to capture photos when the devices are held in landscape mode. Apple calls the button the Capture Button internally, and it is going to be one of the most advanced buttons that's been introduced to date with support for multiple gestures and the ability to respond to ...
Apple is beta testing iOS 18 and the first update to iOS 18 concurrently, and we got the second betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 today alongside the sixth betas of iOS 18, iPadOS 18, and macOS Sequoia 15. Many of the changes in iOS 18.1 are focused on bringing the .1 betas in line with the standard betas, which recently received updates to Photos and Safari, while...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Apple's rumored iPhone 17 "Slim" could be positioned as an iPhone "Air" to boost sales, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained how the "fourth" model in the iPhone lineup since 2020 (the iPhone 12 mini, iPhone 13 mini, iPhone 14 Plus, and iPhone 15 Plus) has largely been a commercial failure. In the case of the Plus model,...
